Google Search Ads Fundamentals
After Completing This Course You Will Be Able To
Use Google Search to generate revenue for your business
Build successful search campaigns that result in user acquisition and lead generation
Conduct in-depth keyword research and implement expert keyword strategies
Run successful A/B testing strategies
Know the difference between SEO and SEM
Understand the fundamentals of how Google serves Ads
Identify and implement a range of Google Campaign types
Determine a bidding strategy based on your campaign objectives
Track your results and use Google Tag Manager to manage your sites without code
About This Course
With over 2 billion websites in existence worldwide, being the first answer to your audiences’ questions when they search for a product or service is essential. In this in-depth Google Search Ads course for beginners, you’ll learn how to build successful search campaigns, run A/B testing, devise professional keyword strategies and unpack best practices for targeting, Ad copy and engaging landing pages.
You’ll learn how to use search marketing to drive revenue and results for your business, going into the details behind bidding strategies and campaign optimization. You’ll find out how Google determines whether or not your Ad will make an appearance in a search and what affects your final results.
By the end of this course you’ll know everything you need to get your website on the top of a search page and engage your audience right away.
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What You Will Learn
How to create a professional Google Ads Campaign
Search Engine marketing best practices
How to tap into your audience’s desires and needs through search behavior
The elements of a powerful landing page that maximizes your ROI
How Search Engine Marketing is different from other marketing channels
How to track your conversions like a pro
How to optimize your campaign for voice search
Why Learn With Sharon Lee Thony?
With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.
Who Is This Course For?
Anyone who wants to learn the basics of search marketing
Digital marketers who want to expand into search marketing
Anyone wanting to start a career in Google Search Ads
SEO specialists wanting to diversify their SEM skillset
Web programmers, designers, front end and full stack developers
Digital nomads looking for work that they can do from anywhere in the world
Marketing managers and reps looking to elevate their existing skills
Beginner level
Requirements
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion
