SEO Fundamentals: The Ultimate Framework
After Completing This Course You Will Be Able To
Know what a search engine is and understand how it works
Build an expert SEO strategy from scratch
Understand the evolution of Google’s algorithm and how it works today
Create optimized online content and perform a qualitative content audit
Know your way around all of the most popular tools that SEO specialists currently use including free and paid options
Report the progress of our work to your stakeholders in a succinct way
Thoroughly check Google’s Index and Google Search Console
Set up Crawler Tools and interpret Crawler Tool reports
Perform a professional competitive link audit
About This Course
Every successful business drives traffic through Google and the first 5 organic results on the first page account for 67% of all search clicks. With so much at stake, you need to make sure that your website ranks number one every time in order to get noticed.
In this project-based course filled with expert tips & tricks for launching and scaling a successful SEO campaign, you’ll learn how to perform a professional technical SEO analysis, content audit and link audit. You’ll also learn the basic theory behind SEO, how Google’s algorithm works and how to perform in-depth research, analysis and reporting.
By the end of this course, you’ll know how to build and implement an expert SEO strategy from scratch to ensure that your site consistently ranks at the top.
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What You Will Learn
An overview of the basic principles of SEO theory
How Google’s algorithm works for ranking web pages
A professional framework for doing the job of an SEO specialist
SEO project management principles including reporting your SEO impact
Professional templates to report your SEO findings
How to interpret page speed tool reports and check schema markup
How to perform a keyword gap analysis and keyword opportunity sizing
How to find high-quality contributors for your site and send mails through NinjaOutreach
Why Learn With Cleo Kirkland?
An SEO expert with 12+ years as an in-house specialist and consultant, Cleo is a successful entrepreneur and business owner with a focus on hiring and training freelancers to scale their organic marketing efforts.
Who Is This Course For?
Marketing managers and reps needing to gain a solid handle on SEO
Anyone wanting to start a professional career in SEO
SEO specialists wanting to improve on their skills
Business and site owners wanting more organic traffic
Web programmers, designers, front end and full stack developers looking to diversify their skillset
All levels of experience
Requirements
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion
