SEO Copywriting: Optimize Your Website Copy
After Completing This Course You Will Be Able To
Apply proven tactics to create website content that brings you customers
Write to rank high on Search Engines and appeal to your audience
Identify your brand’s tone and voice
Understand the fundamentals of SEO
Master tools and techniques to know your target audience
Analyze the competition, find your niche and stand out from the crowd
Find the right keywords to help you rank online
Utilize SEO keywords effectively to drive traffic to your site
Set content goals and define your content strategy
Appeal to your customer and drive good quality traffic to your website
Write with purpose and encourage the reader to take action
Master techniques for self-editing.
About This Course
It’s simply no longer enough to have compelling copy on your website. If your content is not expertly optimized, your site will never be found by search engines or by consumers.
This course will teach you how to master SEO copywriting so that you can start driving high quality traffic to your site and maximizing your conversions. Learn all about defining your target audience, researching and identifying keywords, utilizing those keywords in your copy, developing a content strategy and implementing your strategy to optimize your site.
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What You Will Learn
How to write so that Search Engines put your content in front of your target audience
How to ensure that your content is relevant
How to define and reach your target audience
The basics of SEO copywriting
How to conduct a competitor analysis
How to research SEO keywords
How to increase dwell time on your site with internal linking
How to create an engaging customer journey with the right website pages
How to turn complex ideas into content that works for you
How to make sure your message is clear and that you’re ready to publish
Why Learn With Sarah Gordon?
Sarah is a journalist, copywriter and AGENCY founder who helps brands tell their story and connect with consumers. She has written for the Times, Telegraph and MailOnline and uses SEO to help businesses build an online presence through content marketing.
Who Is This Course For?
Copywriters, journalists and writers looking for a practical and theory-based course
Writers wanting to elevate their skills by learning how to master SEO copywriting
Bloggers who want to optimize their blog copy
Ecommerce website owners wanting to rank high on the SERP
Business owners who want to drive more traffic to their website
Content Marketers wanting to write powerful, optimized copy
Entrepreneurs and freelancers wanting to learn how to construct compelling copy
Anyone wanting to start a professional career in SEO copywriting
Digital nomads wanting to learn a skill that they can do from anywhere
All levels of experience
Requirements
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion
